We are in the teeth of the worst consumer recession for 80 years. Predicting the effects of marketing spend on sales and shareholder value is not just desirable, it is essential.
Whilst there are clearly a myriad of highly accomplished businesses in the UK and Europe, looking at every aspect of measurement, there is not another organisation that is able to offer the tools that Brand Keys has to assist brand owners right now.
Knowing how important marketing ROI is to every business, we are keen to share the learning and tools from a new base in London led by Project Leaders and our strategic partner - Brand Finance who understand the nuances of the market and the needs of European marketers and brands.
We are delighted to have four highly accomplished marketers as Project Leaders in the UK, click here to be introduced to them.
