Key Point
A brand should always know its core values and meaning, and believe in their proposition well enough to convincingly articulate it to consumers.






The World Leader in Customer Loyalty and Engagement Metrics

UK PARTNER

Barry Jones, Managing Director of BMR Brand Keys
Barry Jones,
Managing Director
BMR Brand Keys

BMR Brand Keys is our strategic partner on-the-ground, with offices in the UK and Ireland. BMR Brand Keys is an independent brand consultancy and research service provider, founded in 1992, that  specialises in uniquely effective solutions for brand owners and marketers covering brand strategy, brand communications, media optimisation, and customer loyalty.

Brand Keys is delighted to partner with BMR, led by Barry Jones, to deliver uniquely-powerful actionable insights to our clients in their need for a consumer-centric strategy and tactics predictive of market success.

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books Read an excerpt of The Certainty Principle Read an excerpt of Predicting Market Success