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Certainty is the one thing that we all yearn for. Certainty that if we do X, that Y will happen.
Marketers have lost face and standing over many years with our financial colleagues because we have not always been able to accurately predict what would happen if we spend money on this marketing activity or another, on that sponsorship partner or another, on developing our product or service in this way or that.
"What men want is not knowledge, but certainty." Bertrand Russell, English philosopher
For 25 years, our colleagues at Brands Keys Inc have been worrying away at this 'uncertainty' problem and every year, they have made steps closer to cracking the problem. Indeed, the leading research association in the US - the Advertising Research Foundation - has verified that they regularly achieve 0.85% correlations on predictions of action and effect for clients.
"Inquiry is fatal to certainty." William J. Durant, American Philosopher & author of The Story of Civilisation
As we embark on a new decade, leaving the noughties behind us, Brand Keys London is looking forward to providing the same level of certainty for marketing teams based in Europe.
Our clients include:
